Dublin: This time of year is apt for retrospection. We are able to take a good look at how things played out in 2012, and get an idea of the trends and patterns that are most probably to control the coming year.
2012 was rough for SEO experts owing to radical changes in Google’s algorithms, including many revisions to Panda, as well as the introduction of Penguin. While content quality and inbound links continue to play key roles in organic rankings, let’s take a look at the other factors that will rule SEO in 2013.
7 Factors That Will Determine Your Continued Existence in SEO in 2013
Simply focusing on creating value for the reader should be the aim of any website. However, increasing competition may want you want you to take up strategic practices in a practical approach to help your rise to the top of the SERPs.
Here are the practices that will rule the SEO landscape in 2013.
1. Quality of Content
Eventually, it all comes down to the superiority and value of the content on your website. Google has been very clear this year about good-quality content, and we expect this trend to carry over into next year in full force. By content quality, the metrics are:
- uniqueness of the content/topic
- resourcefulness and information richness (i.e., no thin content)
2. Content Marketing
Content marketing is being hyped as the next big thing. Experts have called it the new SEO. To an extent, this is proper. Generally, content marketing draws backlinks, and adds value for the user/reader. It is more demanding; because you have to produce more content of high quality, socialize it, and ensure your content gets published broadly with sufficient social signals to produce substantial SEO value.
Since Google takes valuable content seriously, a solid content marketing strategy will be the key to climbing to the next level in SEO.
AuthorRank has appeared as a vital metric in deciding SERPs, although studies about its value are still ongoing. One thing that we can be certain of in 2013 is that AuthorRank will add reliability and value to your website, and it will be really important for every webmaster.
4. Social Signals
After much argument and debate, social signals have mostly been accepted as suitable ranking factors. In the next year, social signals will play a promising role. Shares, retweets, mentions, and perhaps most importantly, +1s are trophies every webmaster must be amassing.
5. Mobile/Responsive Design
Though this does not directly influence the ranking of a page, it will play a role in your fortunes. Google was one of the first companies to become conscious of this style in web browsing due to the budding presence of tablets and smartphones. Responsive design may not be an explicit SEO factor, but in terms of usability, it is possibly to be a very influential element to consider in 2013.
Google’s rising preference for local websites and information has become apparent in many searches. It’s safe to suppose in 2013 we’ll witness a raise in this preference. Websites that apply local SEO will enjoy higher rankings and visibility. This includes map data, listings, citations, and reviews on local information sites.
Images and videos have become staples on the Internet. We’ve consistently seen that related results that take in videos get ranked higher than text-only content. The further coming out of media content is an important development you can anticipate in next year. It’s becoming essential to add applicable non-textual media to text content, because this adds value and makes the content more resourceful.
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