Customers Don’t Want to be Tracked – Employ Content, SEO for Visibility

3 July 2013

 

Dublin: With technology speedily advancing, it’s becoming simpler for organizations to track their target audiences online. By examining consumers’ behaviors on the web, marketers can decide where and when online content will be most effectual. In the age of big data and personalization, many consumers say they don’t mind giving out their personal data if it means they obtain tailor-made brand messages and offers.

However, a latest study shows consumers are not as contended with online tracking as marketers have been led to believe, and it might be sensible to focus on content marketing and other organic advertising efforts, such as content analytics trends, rather than lead-sourcing data.

The review carried out by Consumer Action asked 1,000 individuals if they would let companies to track, gather and share data with their permission in order to obtain a free product or service. Almost 70 % said they would not grant brands access to their information, while the other 25 % said they would.

In addition, only one fourth of respondents said they see no harm in being tracked online if it means displayed ads are more applicable to them. This group might take in younger demographics, as Brafton previously covered data that found Millennials are keen to give companies access to their personal data in exchange for perks like targeted ads and free products.

It’s significant for brands to value their customers’ privacy, even if online tracking gives them better insights. Marketers can learn a lot through social listening and consumer trends, discovering what subject matter booms most without the added need for higher tracking technologies. By following SEO best practices, companies can control SERPs (Search Engine Result Pages) for the keywords their customers often use to research and services.

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